Press Release

Getting a press release article out is one of the best and time-tested strategies to get the public to know more about your brand or company. If you have milestones or special corporate news, the PR is always a standard part of the communication plan.

Back then (and still today), a PR or press release sample could always be found published in the newspaper. It appears formal since it follows a press release writing structure. You’ve surely come across it—an article announcing a new director or launching a product with a photo that looks like a formal gathering with nameplates and guys in business suits. Sounds familiar? That’s an example of a press release.

Today, the Internet and social media are becoming the prime location for reaching out to the public. Through interesting posts and catchy social media content—linking or leading to a PR article is easier and cheaper to do. Digital content can also be enriched with gifs and videos—a great strategy if you’re talking to the younger market.

Now, before you get excited, it’s best to start with the basics of PR.

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Guest Blogging

Guest blogging is a digital marketing activity that involves writing and publishing content on other popular blogs.

  • Finding the right contacts
  • Sending outreach emails
  • Writing drafts
  • Pitching topics
  • Submission of guest posts for publishing on your target sites

Since you intend to guest blog for other sites, know that you need to have sufficient preparation for the task. First, do in-depth research. This will help you determine the topics your target websites need to fill the gap in their existing content.

The next step is to craft an outreach email to send to your guest blog host. The email should include the topics you want to cover and post on their site. You should craft your outreach emails professionally with a polite tone.

After you receive the go-signal to guest post with them, it is time to draft your guest blog post content, following the agreement you have made with the host. Write SEO-friendly content using keywords and links allowed by them.

Then ask for feedback or possible revision requests that they may send you. Finally, submit your completed content for publication.

These are all the steps you need to take to prepare yourself as a guest blogger and succeed in the guest blogging. This is how the system works.

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Chatbot Software Solutions

Current chatbot statistics on usage show that more and more companies will use a chatbot in the coming years. There will be an increase of 31.7% in chatbot usage for the next five years, and if this projection is accurate, 80% of companies will be using a chatbot on their websites in the future.

Chatbot research also shows that the sentiment of using such customer communication systems in businesses is favourable. According to a study, more than 70% of businesses agree that a chatbot helps customers resolve their issues. From these respondents, 40% say that they intend to use customer-facing AI for self-service in the coming years.

Chatbot companies know that these data from interactions are helpful for their own target audience. In addition to the ability to gather and organize data from customer interactions, a well-designed chatbot can “like” customer comments automatically, resulting in increased engagement and customer satisfaction.

Furthermore, it can collect customer data as the conversation takes place. You can use the information gathered from conversations for communicating or retargeting campaigns.

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Branding an Online Business

Here are some quick branding tips for your business:

  • Understand the three C’s of branding – Customer needs, competitors’ positioning, and capabilities of your company.

  • Build something that can help drive a consumer to decide to choose your products over another. There should be a strong reason for the creation of your products or service.

Speak about that reason and explain to your target market the purpose why your company exists.

  • Establish the most powerful visual identity for your brand, but keep the idea simple to understand.

  • Know your target audience well. You will have to frame your voice based on the attributes of your audience. It can be casual, formal, or conversational.

  • Be transparent. You can even be dramatic while branding your products or services, but do not cross the line. You do not want to reach the point where you are already blinding your audience from seeing what lurks behind the curtains.

User experience matters a lot in growing your brand. Research on how to establish an excellent user experience. Check your competitors about what they are doing to engage customers and what you can uniquely do to attract your own customers and turn them into repeat customers.

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Guide to 5 Star Review

As the popular saying goes, “First impressions last,” and also so does your online company reputation.

In general, the Google Star Rating reflects how your products and services are perceived by actual customers. While they can leave reviews on your website or other online review platforms, finding those reviews involves a few more
steps than just simply typing the name of your business on the browser and seeing the star ratings pop out among the search results.

Given this, businesses should strive to get as many 5-star ratings as
possible to prove to potential customers that they can provide excellently products or services.

Conversely, poor reviews, as denoted by 1- or 2-star ratings, should
serve as a trigger for business owners to resolve the root cause of the customers’ issues and recover their trust.

In terms of search optimization, business listings with excellent star ratings receive almost 30% more clicks compared to those with poor or no star ratings.

This shows that customers would likely check out first the search results that offer them more information right away. If you could manage to set this up for your business, you can expect higher traffic on your website.

Furthermore, the lack of star ratings would cause you to lose an opportunity to be more visible to your target market. Therefore, failing to get star ratings for your business might save you from saving on making an extra effort now, but it would certainly be a missed-out opportunity and a long-term loss for your business.

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Writing Your Business Plan – 5 Step Guide

Writing your business plan to your target market is your potential customers. It is too easy to say everyone is your target market because everyone goes to the supermarket or local market. You need to divide your market into segments or groups of customers. Your target should be able to answer the following questions:

  1. Who are your typical customers?
  2. What is the persona of my ideal customer?
  3. Who are my key customers? (this is typically a question for large companies)

Traditionally, businesses rely on demographics to identify their target market. Segments include gender, age, income, and location. However, as the market grows, customer tastes and preferences also change. Demographics are no longer enough to identify who to sell the products to.

The need to drill down further drove businesses to create a customer persona or buyer persona to create their ideal customer.

What makes each segment of your market unique? Here are five simple steps you can do to create your perfect customer:

  1. Gather information about your potential customers. Get their demographics, likes, dislikes, needs, wants, and problems or what currently pains them. You can get this information by doing questionnaires or surveys.
  2. Sort and organize all information. Once you have all the information, sort and arrange it by segments. You may create several customer personas, but you can sort them by industry or product type you have. The one that requires your product is your top customer persona.
  3. Write a story for your persona. Telling stories is now one of the most effective persuasive marketing strategies used by companies. Take Nike, for example. Their campaign tells a story of an athlete’s journey to success and Nike’s part in that journey. It tells a story of a regular person, Nike’s target ideal customer.
  4. Use your buyer persona. You tailor fit your sales and marketing strategies around your buyer persona.
  5. Find out the Demographics of you customer. The country, city, region and area of all your customers.

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Best Website Link Building Strategies Guide

Many years ago, the best website-link-building was all about quantity. So, the more links you have on your website, the higher your chances of getting crawled by the search engines. Today, however, quality has become the requirement. So, if you want your website to rank highly on the search engines, you need to use good-quality hyperlinks.

If you are developing a link-building strategy, you have to keep in mind that growth is exponential. Do not expect to succeed in an instant. The entire best website link-building process is gradual. If you do it correctly and you are patient enough, you will surely get the results that you want.

Keep in mind that the web pages in which you put the links play a crucial part in determining the ranking of your website on the search engines. You have to pay particular attention to the authority and quality of these web pages.

Blogging is one way to increase the chance of your web pages getting indexed. If you write blogs on a daily basis, your inbound links can grow by ninety-seven percent. Aside from blogging, however, there are many different website link-building strategies that you can try.

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