The ultimate guide to internet marketing 2022, In this hyper-connected world, almost everything is digitized — messaging, banking, food, essentials, and other needs you could think of.
The ultimate guide to internet marketing, Millions of people have access
to the internet that is why it has become the leading platform of most businesses.
The challenge now for them is to stay relevant and to be always on top of the
mind of their consumers.
This is why many companies are relying on internet marketing service providers
or agencies to boost their rankings and leads.
What is Internet Marketing?
As the name implies, “marketing” is promoting a brand, product, and services
online through the “internet”. Its key objectives are to build awareness, reach
the brand’s target consumers, and increase leads.
Identifying your business and marketing goals are the critical steps to a
well-crafted online marketing strategy. Now, let’s discuss the basics:
Digital Marketing Essentials
Today’s online marketing connection points are interrelated with one another.
A poorly constructed one could affect the entire marketing initiative. Let’s take
a look of these essentials and see how it affects one another:
- Optimized and mobile-friendly website
How many of the people you know have mobiles? Almost everyone, right?
The recent data in global digital review states that 92.6% of internet users use
mobile phones in their online activities. Mobile searches even comprise
more than half of Google searches, and mobile-friendly sites have higher
show-up rates in search results. Now, let’s look at the elements for an
optimized mobile-friendly website:
- Loading time
Does your website load right after clicking the link? Minimize the waiting time
to avoid site abandonment. Keep your images on your homepage optimized,
you may have too much Flash Content don’t forget bigger the file size of your
Flash Content the slower it will load up.
How easy is it for your site visitors to go from one category to another? Do they
have trouble reading the text that they have to zoom in on every word? Keep
things simple and easy to navigate so they would stay longer on your site.
On your website, there should always be call-to-action (CTA) buttons on your
pages like contact, offers, product search, and the like to ensure that the leads
would be converted into a transaction. Again, the key is to keep it simple and
easy to follow. always let the visitor know where to click and what to do
on your website.
- Strategic SEO (Search Engine Optimization)
As you know, the online search for a specific product or keyword leads to
thousands of results. The goal now is to keep your site on top of the
search results to get more leads which could be done through SEO.
SEO is the process of using different dynamics to increase your site’s
visibility and search rankings. It is a combination of various factors like
long-tail keywords, google analytics, search intent, headlines, and content.
- Social Media Presence
Social media has dominated this generation — from Twitter, Facebook,
Instagram, Pinterest, to video-sharing apps like YouTube. If you want your
business to be recognized, make your presence be felt on these platforms,
join these social media and start socializing, try not to spam with your
website URLs, be helpful, polite, provide value and knowledge in your niche.
The Power of Internet Marketing
With all the guides to internet marketing strategies, what makes internet
marketing the best choice?
- Low cost
Cost is the key factor in every marketing initiative. Have you tried executing
an event to promote your brand? How much did you spend overall? Well, if
you are looking for ways to limit your marketing spending, then online marketing
is the best choice as it provides greater returns with minimal expenditures,
but don’t forget you get what you paid for.
- Global Reach
Millions of people all over the world use the internet for the latest news, social media,
making money, and purchasing goods, making them exposed to various
advertisements online. Are you thinking of reaching out to people across
the seven continents? No problem, you can adjust your settings to your
target audience and demographic locations on your PPC Ads. Also, the wider
the reach, the higher the sales and leads.
Since the internet functions 24/7 and 365 days a year, you do not have to
be present all the time to manage your store and pay for employees’ wages.
It’s like once you customize your eCommerce store or website blog and its
marketing materials, you can forget it and do other tasks as visitors
can access it regardless of time and date, just make sure you keep an
eye on the latest trends in Google, so you can amend your site accordingly.
You can customize your website’s content to the target audience (Niche)
from age, interests, hobbies, location, and lifestyle, which is very important
for quality leads. Message replies can also be automated and
customized via an autoresponder from an email campaign,
In this progressive era, new developments in digital marketing are arising;
thus, one must need a creative marketing arsenal for their business to thrive,
always provide value to your visitors and try to solve a problem that is
in your niche in your products and articles/blogs.
New Generation’s Digital Marketing Arsenal
A well-crafted guide to internet marketing strategy is one that seamlessly
maps customers’ journeys and optimizes channels for conversions.
It is not just simply about reach or market, but more about ensuring that
majority of leads will be converted into transactions. Here are the
strategic approaches to this:
- Content Marketing
This has been the dominant tactic of most businesses —from blogs,
social media posts, articles, infographics, case studies, podcasts,
bite-sized videos to making vlogs on YouTube. It is the leading choice as
it saves 62% on spending and generates three times more leads than
the traditional guide to internet marketing.
Quality targeted long-tail keywords content on your
specific niche may rank higher, the best way to create keyword content is to
try to find long-tail keywords in your niche on Google Keyword Planner,
the long-tail keywords are relatively low on competitions also low on
search volume, plus not many people really search one or two keywords
on search engines, long-tail keywords are generally 3+ words.
- Paid promotions/Influencer Marketing
One of the ways to boost your post’s rankings on Instagram and Facebook
newsfeed is by availing of their customizable paid ads service.
You can adjust the settings according to your target audience demographics
and psychographics. The thing is, the content is still yours but with a wider reach.
Another way is to get a social media influencer marketing person to post your
products or website. Have them say something nice about your product and service
and post it on their social media accounts. You can also have them create content
with your product which could be in the form of storytelling or a video.
Nowadays, businesses can easily send promotions to people’s email addresses.
They get their email ads by having them signup for free trials. Once customers
sign up, they then have their email addresses in their data for
automated email marketing.
Lead Magnet Landing Page
You can do email marketing by creating a lead magnet landing page on your
email providers like leadsleap.com, the best way to do this is by giving away
a free 7/14 days trial base service to test it out or Ebook which will provide
value in your niche for them to download once they have subscribed, and
your targeted visitors will be happy to sign up with their email for future
newsletters from your business.
- Affiliate Marketing
In this tactic, the brand/website needs an affiliate (you as an online marketer)
to market its products or services. The affiliate gets to earn a percentage
commission for every successful leader and sales transaction.
You can join affiliate programs through affiliate networks like Clickbank.com,
JVzoo.com, Wariorplus.com, or you can sign up through the website
affiliate link page at the bottom, titled ‘Affiliates’.
- Reputation Marketing
This strategy highlights the reason everyone pays for your business. It could be
the benefits of using your product, unique selling proposition, or positive
experiences of your clients which usually are in a form of reviews,
feedbacks/testimonials, awards, and online ratings.
You must be thinking about which of these strategies the best guide to
internet marketing apply to B2B and B2C. Although B2B (Business to Business)
and B2C (Business to Consumer) are very different, the above-mentioned
strategies still apply to both. It just varies depending on the goal, and
purchase motivation, process, and purpose, as the end-users are different.