B2B cold email outreach is an essential part of any business’s marketing strategy. It is a valuable way to reach new potential customers and generate leads. However, it can be challenging to get your cold email outreach right. In this article, we will explore why B2B cold email outreach is important, common mistakes businesses make, and how to create effective cold emails that convert.
Before we dive into the different B2B lead generation strategies, let’s first understand why lead generation is critical for businesses. Simply put, lead generation is the process of identifying and attracting potential customers for your business. In the B2B world, generating leads is essential for driving growth, increasing revenue, and improving profitability. Without leads, your sales team will have no one to sell to, and your business will struggle to survive.
B2B lead generation is an ongoing process that requires a well-planned and well-executed strategy. The goal is to attract and engage potential customers and guide them through the sales funnel until they become paying customers. The right lead generation strategy can help you achieve this goal by providing you with a steady stream of qualified leads that are more likely to convert into paying customers.
Voice-based ads are a relatively new marketing strategy that can be used as part of your overall marketing plan. Currently, this type of ad is available only on Google, so you may want to focus some of your other strategies on other social media platforms. Voice-based ads allow you to create an ad in a conversational tone that uses Google Assistant to engage with potential customers. This is a great way to capture leads on Google and make it easier for potential customers to find your business. A great way to use this marketing strategy is to create an ad that asks your potential customers a question. By doing so, you’ll prompt them to respond, resulting in their information being captured by your Google account. This makes it easier for you to follow up with them and convert them into customers in the future.
To make your email campaign easier to do and effective for your B2B email marketing team, you need to take advantage of automation, which will do most of the labor-intensive tasks.
In the long haul, an effective email marketing strategy will not only boost your B2B sales but also foster awareness for your brand.
Learn email copywriting tips and use impactful subject lines that will help you increase your B2B cold email open rates as well as response and conversion rates.
30 email subject lines that can help you attract your audience’s attention and convert them
How do you design the perfect email subject line? For what seems like a tiny part of an email campaign, the subject line can be the deciding factor that will determine whether you will succeed or fail.
If your recipients do not open your emails, they definitely will not click through! You want subject lines that intrigue enough so that your recipients will open your email to read your message.
Most marketers fail when reaching out to decision-makers when delivering their message. And as these people are busier than you think, your cold emails should be short, concise, but full. Full in the sense that the reader would understand who you are and what your business does.
Cold emails have evolved in time. From a single generic message sent to hundreds of emails, it is now a strategy that involves a more personal approach. It is not a one-email robotic-sounding pitch anymore but the sequence of a more personalized and targeted approach. The used-to-be salesy pitch involves customization and lots of testing today.
However, being a part of an email marketing strategy, a cold email is still different from a warm email. A cold email is still unsolicited and comes from an unknown source. And like any message from a stranger, opening these emails is a tough challenge for marketers.
But it doesn’t mean doom for cold emails. Most businesses still prefer cold emails when turning prospects into clients. With most transactions happening digitally, people save more time for meetings when reading first. According to the Corporate Executive Board, 57% of customers completed their purchases already before calling the suppliers.
But investing in cold marketing requires a massive amount of effort and investment: from your marketing team to your lead generation tool to planning and launching your campaign.
Cold email outreach software enables users to carry out email outreach with ease. The software will automate the process for you. It can also facilitate follow-up emails and provide features like preloaded templates, result tracking, and personalization.
Use and set up the automation tool to customize and personalize your messages. If you do not do that, your emails are most likely to end up in spam folders.
By personalization, it means that you put elements such as the recipient’s name or the products they bought or viewed in your emails. Also, personalization will allow you to create more direct relationships with potential and existing customers.
Automated cold email marketing will save you time and effort in creating and sending new emails. This intelligent automation approach has been shown to boost leads and conversions.
So, don’t think that people are no longer checking their emails. In fact, they check their emails even when they are at work. According to Adobe, white-collar workers spend about 2.5 hours of their time checking their emails at work and even more time on work-related emails.
Adobe also reported that some people check their emails before they go to bed in the evening and when they wake up in the morning.
What does this mean to you as a marketer? It means that the B2B cold emails you send to your prospects are highly likely to be seen by your recipients. All you need to do is make sure you use strategies that will entice these people not only to open your emails but also read them.
One of the biggest challenges of freelancing is staying focused on what needs to be done, instead of getting distracted by other things.
It’s so easy to get distracted when you work from home, especially if you have kids or pets around.
First, set up a workspace where you can focus without interruptions. This may be in your bedroom or office room, or even somewhere else in the house, away from everyone else’s eyes and ears. Set up your office space so it’s conducive to working and not socializing. Make sure your desk has enough room for all your stuff, and keep your chair ergonomically friendly. If possible, set up a standing desk so you can change positions throughout the day.
The next step in managing your time better is to determine what activities are wasting your time and find ways to avoid them or cut back on them.
For example, if social media sites are a big distraction for you, unplugging yourself from them may help you focus more effectively on work tasks. Make a list of each time waster and think about an appropriate solution. Keep a detailed record of how you spend your day and work on refining it and finding solutions for wasted blocks of time.
You can’t run ads that go straight to an affiliate link in affiliate marketing, and you shouldn’t just be sending your affiliate link or main product link, for those who are product creators, to anyone. The goal of the landing page is to keep people in your catalog, so to speak, as leads. That’s the purpose of a landing page, and it should be the first thing anyone sees.
Landing pages are usually short and simple, although they can include a brief sales letter. The main attraction of a landing page is the giveaway, however. Most successful marketers don’t actually market their core products directly when fishing for cold leads, which are merely people who haven’t encountered you before and don’t have a previous customer relationship with you. You start the process of warming them up by offering them something free and valuable enough to establish trust.
What you offer for free is called a lead magnet. It can be an ebook (or a physical book, if you can afford it), report, cheat sheet, video, webinar, or anything else. The only requirement is that it be valuable because if it’s not, your lead won’t be impressed and the effect of the rest of the funnel will be dampened. It’s also difficult to run ads for a product that looks, say, like something copy-and-pasted off the Internet.
Page ranking is an understandable concept even for beginners. It is simply your page’s positioning in the search engine results pages. What is not easy to understand, however, is Increasing Domain Authority. More often than not, this will be the first time that you are hearing about it.
Increasing Domain Authority is this new performance metric for determining page ranking. Created by the SEO software Moz, Domain Authority calculates the likelihood that your pages are going to reach the topmost position in the SERPs.
There are many ways to calculate Domain Authority, but most will deal with backlinking and referrals. Moz also looks at other factors that they constantly update, but the factors mentioned above will have the most impact.
How Moz rates Domain Authority is by a 100-point scheme. Is there a good range to meet to have strong Domain Authority? That depends greatly on the site that you have and other factors in your brand.
For example, a site gets 50 for their Domain Authority. That might sound a bit low but what if the competitor sites get lower DA scores? That would still mean that the site with a 50-point DA still outranks the competition as far as keywords, backlinking, and referrals are concerned.
Also, getting a 100 for Domain Authority is practically impossible today unless it is part of corporations like Meta. And even if you are partnered with industry leaders, there is still no assurance that your pages will have a 100% likelihood of always being at the topmost SERP ranks.
So, an attainable goal in learning how to increase Domain Authority and page rank is this: get a score that is always higher than your competitors.