Online Traffic

This might not be exactly a tactic on how to get online traffic and promote a business but keyword research is still a preparatory act for any marketing campaign. Keywords are essentially the lines and phrases that people you are trying to target usually type in the search box to look for information that your business can provide.

Essentially, keyword research helps you understand the mind frame of your audience so you could adjust the way you present your content. With these keywords, you can create content that is bound to answer whatever query your audience has.

Of course, the search engines have their rules as regards the incorporation of keywords. It has to be natural and does not break the line of thought of your content. It also has to appear at the right amount in your pages as stuffing can cause a demotion in the SERPs.

There are several tools that you can use for research which include SEMrush, Ahrefs, and Moz. You can also hire an SEO agency to do this (and other SEO-related strategies) if you have the budget for their services.

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Small Business SEO

Small business SEO, when you think about it, all forms of marketing have the end goal of increasing the visibility of a certain business, person, or brand. An increase in visibility simply means that people notice your presence. And whenever your presence is noticed, the income potential follows more often than not.

But in a highly competitive market dominated by big brands, is local business SEO marketing locally still effective? The short answer is yes. In fact, if done right, any small business can maintain a strong online presence even if they have to compete with larger brands.

The long answer to that question is that small business SEO can be effective, but that would involve fixing a lot of aspects of your business. Don’t worry, though. The process of doing small business SEO can be made easy if you know what to look for and how to address the issues.

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Social Proof

Social proof can get tricky trying to define it, but what you should know about it is that it is a social phenomenon dependent on the notion of normative social influence. That definition is still too wordy and complicated so let us simplify it with a scenario.

Let us say that you are visiting a country. The barrage of new sights and sounds might overwhelm you that you might get disoriented the moment you step foot in that new place.

So, how are you going to fit in? At this point, your brain will look for people to emulate behavior from. By observing how people behave in that situation, your brain can formulate decisions on how best to approach new surroundings and ideas.

In essence, normative social influence is about surviving by doing what everybody else is doing. Social proof in marketing works similarly.

If a person is making a decision whether or not to purchase something, they always look for references. What do others recommend? Is the person recommending that product credible? Can you see them using the product and is it effective? How a person answers these questions is but a simple manifestation of social proof.

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Press Release

Getting a press release article out is one of the best and time-tested strategies to get the public to know more about your brand or company. If you have milestones or special corporate news, the PR is always a standard part of the communication plan.

Back then (and still today), a PR or press release sample could always be found published in the newspaper. It appears formal since it follows a press release writing structure. You’ve surely come across it—an article announcing a new director or launching a product with a photo that looks like a formal gathering with nameplates and guys in business suits. Sounds familiar? That’s an example of a press release.

Today, the Internet and social media are becoming the prime location for reaching out to the public. Through interesting posts and catchy social media content—linking or leading to a PR article is easier and cheaper to do. Digital content can also be enriched with gifs and videos—a great strategy if you’re talking to the younger market.

Now, before you get excited, it’s best to start with the basics of PR.

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Guest Blogging

Guest blogging is a digital marketing activity that involves writing and publishing content on other popular blogs.

  • Finding the right contacts
  • Sending outreach emails
  • Writing drafts
  • Pitching topics
  • Submission of guest posts for publishing on your target sites

Since you intend to guest blog for other sites, know that you need to have sufficient preparation for the task. First, do in-depth research. This will help you determine the topics your target websites need to fill the gap in their existing content.

The next step is to craft an outreach email to send to your guest blog host. The email should include the topics you want to cover and post on their site. You should craft your outreach emails professionally with a polite tone.

After you receive the go-signal to guest post with them, it is time to draft your guest blog post content, following the agreement you have made with the host. Write SEO-friendly content using keywords and links allowed by them.

Then ask for feedback or possible revision requests that they may send you. Finally, submit your completed content for publication.

These are all the steps you need to take to prepare yourself as a guest blogger and succeed in the guest blogging. This is how the system works.

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Chatbot Software Solutions

Current chatbot statistics on usage show that more and more companies will use a chatbot in the coming years. There will be an increase of 31.7% in chatbot usage for the next five years, and if this projection is accurate, 80% of companies will be using a chatbot on their websites in the future.

Chatbot research also shows that the sentiment of using such customer communication systems in businesses is favourable. According to a study, more than 70% of businesses agree that a chatbot helps customers resolve their issues. From these respondents, 40% say that they intend to use customer-facing AI for self-service in the coming years.

Chatbot companies know that these data from interactions are helpful for their own target audience. In addition to the ability to gather and organize data from customer interactions, a well-designed chatbot can “like” customer comments automatically, resulting in increased engagement and customer satisfaction.

Furthermore, it can collect customer data as the conversation takes place. You can use the information gathered from conversations for communicating or retargeting campaigns.

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Branding an Online Business

Here are some quick branding tips for your business:

  • Understand the three C’s of branding – Customer needs, competitors’ positioning, and capabilities of your company.

  • Build something that can help drive a consumer to decide to choose your products over another. There should be a strong reason for the creation of your products or service.

Speak about that reason and explain to your target market the purpose why your company exists.

  • Establish the most powerful visual identity for your brand, but keep the idea simple to understand.

  • Know your target audience well. You will have to frame your voice based on the attributes of your audience. It can be casual, formal, or conversational.

  • Be transparent. You can even be dramatic while branding your products or services, but do not cross the line. You do not want to reach the point where you are already blinding your audience from seeing what lurks behind the curtains.

User experience matters a lot in growing your brand. Research on how to establish an excellent user experience. Check your competitors about what they are doing to engage customers and what you can uniquely do to attract your own customers and turn them into repeat customers.

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