Guide to 5 Star Review

As the popular saying goes, “First impressions last,” and also so does your online company reputation.

In general, the Google Star Rating reflects how your products and services are perceived by actual customers. While they can leave reviews on your website or other online review platforms, finding those reviews involves a few more
steps than just simply typing the name of your business on the browser and seeing the star ratings pop out among the search results.

Given this, businesses should strive to get as many 5-star ratings as
possible to prove to potential customers that they can provide excellently products or services.

Conversely, poor reviews, as denoted by 1- or 2-star ratings, should
serve as a trigger for business owners to resolve the root cause of the customers’ issues and recover their trust.

In terms of search optimization, business listings with excellent star ratings receive almost 30% more clicks compared to those with poor or no star ratings.

This shows that customers would likely check out first the search results that offer them more information right away. If you could manage to set this up for your business, you can expect higher traffic on your website.

Furthermore, the lack of star ratings would cause you to lose an opportunity to be more visible to your target market. Therefore, failing to get star ratings for your business might save you from saving on making an extra effort now, but it would certainly be a missed-out opportunity and a long-term loss for your business.

Continue Reading →

Writing Your Business Plan – 5 Step Guide

Writing your business plan to your target market is your potential customers. It is too easy to say everyone is your target market because everyone goes to the supermarket or local market. You need to divide your market into segments or groups of customers. Your target should be able to answer the following questions:


  1. Who are your typical customers?
  2. What is the persona of my ideal customer?
  3. Who are my key customers? (this is typically a question for large companies)


Traditionally, businesses rely on demographics to identify their target market. Segments include gender, age, income, and location. However, as the market grows, customer tastes and preferences also change. Demographics are no longer enough to identify who to sell the products to.


The need to drill down further drove businesses to create a customer persona or buyer persona to create their ideal customer.


What makes each segment of your market unique? Here are five simple steps you can do to create your perfect customer:


  1. Gather information about your potential customers. Get their demographics, likes, dislikes, needs, wants, and problems or what currently pains them. You can get this information by doing questionnaires or surveys.
  2. Sort and organize all information. Once you have all the information, sort and arrange it by segments. You may create several customer personas, but you can sort them by industry or product type you have. The one that requires your product is your top customer persona.
  3. Write a story for your persona. Telling stories is now one of the most effective persuasive marketing strategies used by companies. Take Nike, for example. Their campaign tells a story of an athlete’s journey to success and Nike’s part in that journey. It tells a story of a regular person, Nike’s target ideal customer.
  4. Use your buyer persona. You tailor fit your sales and marketing strategies around your buyer persona.
  5. Find out the Demographics of you customer. The country, city, region and area of all your customers.

Continue Reading →

Best Website Link Building Strategies Guide

Many years ago, the best website-link-building was all about quantity. So, the more links you have on your website, the higher your chances of getting crawled by the search engines. Today, however, quality has become the requirement. So, if you want your website to rank highly on the search engines, you need to use good-quality hyperlinks.


If you are developing a link-building strategy, you have to keep in mind that growth is exponential. Do not expect to succeed in an instant. The entire best website link-building process is gradual. If you do it correctly and you are patient enough, you will surely get the results that you want.


Keep in mind that the web pages in which you put the links play a crucial part in determining the ranking of your website on the search engines. You have to pay particular attention to the authority and quality of these web pages.


Blogging is one way to increase the chance of your web pages getting indexed. If you write blogs on a daily basis, your inbound links can grow by ninety-seven percent. Aside from blogging, however, there are many different website link-building strategies that you can try.

Continue Reading →

SEO Copywriting Guide

SEO copywriting guide, when it comes to copywriting, you should go with holistic SEO so that you can rank highly on the search engines. Although both traditional and holistic SEO can help you generate valuable content, holistic SEO is better because it does not only focus on keywords. It also focuses on search users and how they engage with certain brands, products, and services. These are actually the primary factors on how businesses are ranked by the major search engines.


Traditional SEO, on the other hand, focuses more on creating page structures in which target keywords may be integrated. After the web page and the keyword structure are done, the link-building process continues. Traditional SEO might not be as effective as holistic SEO in terms of having new changes in online landscapes.


In essence, traditional SEO is all about keywords and key phrases. Unlike holistic SEO, it does not care about satisfying the needs of online users. So, if you choose to go with traditional SEO, your content would be more focused on keywords, key phrases, and competitors. Your main goal would be to rank highly on the first pages of the search results. You would also focus more on short key phrases or single-term keywords when trying to generate traffic.

Continue Reading →

The New Approach to Local Offline Businesses Marketing

The leading names in business today are e-commerce platforms such as Amazon, Inc., Alibaba Group Holding Ltd., and eBay Inc. These are the pioneering companies that bridged the gap between businesses and consumers leaving brick-and-mortar businesses on the edge of deferment.

A lot of businesses nowadays take place in a virtual setting including banking and other payment services, buying daily necessities, and even medical consultations are now accessible anytime and anywhere.

This is why e-commerce is so effective. It has become a daily necessity that paved the way for a more demanding economy; simply put, the higher the need for internet resources, the higher the demand for internet service providers. As the number of online businesses increases, the faster the internet consumers grow.

Now, if this is the case, then what do you think would happen with local offline (brick-and-mortar) businesses? This is what this article is all about.

Continue Reading →

B2B Online Marketing Automation Platforms Top 9 2022

B2b online marketing automation, these publications only mean one thing – if you are still not into online marketing automation this year, you may be left behind, you need to find a way on how to promote your business online, how to capture and convert leads from you your website and how to put your business on marketing automation.

However, despite the need of having online marketing automation, deciding the best platform is a complicated experience. But we are here to help you choose the best platforms for your business. Here we list down some proven online marketing automation platforms to generate very engaging marketing campaigns.

Continue Reading →

How To Make Money Online This Year [2022]

Make money online Pro’s

1, There is a very low investment needed, you can start at home, no rent to pay, no employees.
2, All you need is a pc or laptop and an internet connection.
3, You can sell products or your online marketing and web development
services, anywhere on the world wide web, local or international.
4, The hours are flexible, you can choose the hours or days you would like to work.
5, You can target more customers online, than, offline where the customers
are limited.


Although online business is a great way to make money, it’s best not to
leave your main job until you have really mastered making money
online, start it as a part-time side hustle, also be careful of Shiny
Object Syndrome, starting other projects when you’re not properly known how to make the current project work, always master one before you moving on, below you will find many ways of creating an online income.

Continue Reading →