Online Marketing Definitions

Familiarize Yourself With A Basic Glossary Terms Of

  • Lead generation aka Lead Gen: The marketing process of capturing and stimulating interest in a service or a product for the purpose to develop sales in the pipeline.

  • Return On Investment (ROI): The profit gained for the money spent.

  • Call-To-Action (CTA): Asking a visitor or a lead to take an action.

  • Top-Of-Funnel (TOFU): Visiters/customers on top or beginning stages of a sales funnel.

  • Middle-Of-Funnel (MOFU): Customers/visitors in the middle stages of a sales funnel.

  • Bottom-Of-Funnel (BOFU): Customers/visitors that are at the bottom of a sales funnel possibly nearing a purchase.

  • Business-To-Consumer (B2c): Business dealing with consumers (customers)

  • Business-To-Business (B2b): Businesses dealing with businesses only.

  • Click-Through-Rate (CTR): A number of how many visitors or users actually click a website or advertisement link.

  • Content Management System (CMS): A  system that will allow users to publish or edit content from a single interface.

  • Lead Nurturing: Building a relationship with qualified leads/customers, no matter what their position is to buy.

  • Service-Level Agreement: Part of a contract where a service is defined.

  • Cost-Per-Click (CPC): What the cost is per user click on your PPC ad.

  • Pay-Per-Click (PPC):  Where internet advertisers pay for every time their PPC ads are clicked by a user. When advertising on Google Adwords, Linkedin Ads, or Facebook ads.

  • Sales Funnel: The progression that your business tracks while it’s generating or qualifying, and closing leads through the sales and marketing cycle.

  • Inbound Marketing: A advertisement strategy that creates the attention of visitors/consumers, getting to win new business through email campaigns, website chatbots, search engine optimization, social media, content marketing, pay per click.

  • Outbound Marketing: Putting your message out to the customers through the general paid advertisement/ marketing, email campaigns.

  • Budget, Authority, Need, and Time (BANT): Method to qualify a likely sales prospect. Talking to business people who have authority, need a budget, and time for your services or product.

  • Sales and Marketing Alignment: Collaborating between the marketing and sales team on what can constitute a good lead and sales.


  • Audience Targeting: A tailored marketing or advertisement message to target specific groups of customers/users.

  • Click-to-Dial: Dial phone numbers with a click of a pc mouse.

  • A/B Testing: Running split tests for website advertisement content for a different user or a customer group, basically approving your Ad deliverability for better conversions by running two or more separate versions of the same Ad.

  • Google Apps Integration: Integrate your business with Gmail, G Suite, Google Sheets, Google Docs, Google Calendar, etc.

  • Marketing Automation: Automate your marketing processes, such as chat replies through the use of Chatbots on your website, customer engagement, auto-responding emails.

  • Cold Calling: a sales rep who will build a list of top Authority business prospects phone numbers, to call them to pitch their products or service.

  • Email Marketing: Collecting email subscribers via a website/landing page in order to send them newsletters, content, or sales pitches.

  • Awareness, Interests, Desire, Action (AIDA): Represents a ‘Lead’ that goes through this process in order to buy.

  • Application Programming Interface (API): It’s a Software to Software interface which will allow Lead Information to be passed between two systems or platforms.

  • Bounce Rate: Visitors who land on a site then exit without clicking on any links on the page. The bounce rate is high, resulting in a very poor conversion rate.

  • Conversion Rate: The desired action completed by a customer/people, could be completed in a form or made a purchase.

  • Cost Per Lead (CPL): Amount of cost to get a Lead/visit.

  • Conversion Rate Optimization (CRO): Improving conversions on a landing page or a website by running split tests (A/B testing).

  • Fear Of Missing Out (FOMO) or Scarcity: Tactics used by marketers to boost conversions by creating fear for customers that they will miss out on an amazing product, content, or service if they do not purchase immediately.

  • Electronic Book (Ebook): Comes in a PDF or Microsoft Word format, which provides a piece of comprehensive information on certain Niche, Could be used as a lead magnet to generate and nurture leads.

  • Lead or Prospect: A lead or a prospect is a person (customer) who decides to share their contact with a business or online websites.

  • Keywords: A keyword is basically ‘word or words that are targeted for a certain niche, which are typed in a Search Engines.

  • Key Performance Indicators (KPI): It helps marketers keep track of their advertisement performance by evaluating conversion rates on the landing pages.

  • Marketing Qualified Leads (MQL): These are leads who are interested in the product or service but not ready yet, to make a purchase.

  • Life Time Value (LTV): It’s the life time value of one customer’s life-time revenue generated.

  • Search Engine Optimization (SEO): Improving keyword content on a website for targeted leads visibility on the Search Engines.

  • Social Media: Social Media are excellent platforms for socializing with other people with similar interests as yours, well known social media are Facebook.com, Instagram.com, Linkedin.com.

  • Sales Qualified Lead (SQL): These are Prospects that are ready to buy.

  • Landing Page: Landing page is a single webpage that can be created to have one goal that is to capture Leads.

  • Subscription: Subscription is a payment made for a service or publication a month in advance without a refund, but can cancel in advance for the next month payment.

  • Black-Hat SEO: Search Engine Optimization Tactics and strategies which violate search engine rules.

  • Crawler: It’s a search engine bot that is used to find new plagerized free web pages on the internet websites.

  • Email Outreach: Sending out promotional/newsletters bulk emails to your future business associates or customers.

  • Google Algorithm: ‘Google’s rules’ on how it ranks websites when a keyword search is performed on Google Search.

  • Grey Hat SEO: Search engine optimization tactics and strategies that are not good or bad.

  • Guest-Blogging: When someone else creates a blog/article for your website.

  • Guesto-graphic: When someone else creates an infographic page for your website.

  • Link Building: Get other websites to link to the pages of your website, preferably from high domain authority sites.

  • Local Citation: Listing your business in the online local directories, business name, address, phone number, website address.

  • Chatbot: Software widget which is designed for website owners to have a online chat conversation with the visitors on their website.

  • Traffic: An online visitor (person) who clicks on to your website.

  • Organic Traffic: A visitor who finds your website on search engines and clicks on it (non-paid).

  • Reciprocal Link: When two website owners agree to put each other’s website domain names on their own website.

  • Resources Page: A webpage that provides links to useful niche-related industry resources.

  • SEO: Search Engine Optimization, optimizing a webpage article/blog or a website for higher rankings on the search engines, to get higher good quality organic traffic.

  • White Hat SEO: Search engine optimization tactics and strategies that are approved by major search engines.

  • Conversational Marketing: chatting and communicating to visitors/customers via a Chatbot, website notifications, or social proof (asking for reviews on your website).

  • Automation Marketing: Process of utilizing software technology that can automatically promote your business online, like email autoresponders, chatbot automation, advertisements, reviews, website notifications, and social media.