6 Marketing Strategies to Capture New Leads

Voice-based ads are a relatively new marketing strategy that can be used as part of your overall marketing plan. Currently, this type of ad is available only on Google, so you may want to focus some of your other strategies on other social media platforms. Voice-based ads allow you to create an ad in a conversational tone that uses Google Assistant to engage with potential customers. This is a great way to capture leads on Google and make it easier for potential customers to find your business. A great way to use this marketing strategy is to create an ad that asks your potential customers a question. By doing so, you’ll prompt them to respond, resulting in their information being captured by your Google account. This makes it easier for you to follow up with them and convert them into customers in the future.

Continue Reading →

The New Approach to Local Offline Businesses Marketing

The leading names in business today are e-commerce platforms such as Amazon, Inc., Alibaba Group Holding Ltd., and eBay Inc. These are the pioneering companies that bridged the gap between businesses and consumers leaving brick-and-mortar businesses on the edge of deferment.

A lot of businesses nowadays take place in a virtual setting including banking and other payment services, buying daily necessities, and even medical consultations are now accessible anytime and anywhere.

This is why e-commerce is so effective. It has become a daily necessity that paved the way for a more demanding economy; simply put, the higher the need for internet resources, the higher the demand for internet service providers. As the number of online businesses increases, the faster the internet consumers grow.

Now, if this is the case, then what do you think would happen with local offline (brick-and-mortar) businesses? This is what this article is all about.

Continue Reading →