Page ranking is an understandable concept even for beginners. It is simply your page’s positioning in the search engine results pages. What is not easy to understand, however, is Increasing Domain Authority. More often than not, this will be the first time that you are hearing about it.
Increasing Domain Authority is this new performance metric for determining page ranking. Created by the SEO software Moz, Domain Authority calculates the likelihood that your pages are going to reach the topmost position in the SERPs.
There are many ways to calculate Domain Authority, but most will deal with backlinking and referrals. Moz also looks at other factors that they constantly update, but the factors mentioned above will have the most impact.
How Moz rates Domain Authority is by a 100-point scheme. Is there a good range to meet to have strong Domain Authority? That depends greatly on the site that you have and other factors in your brand.
For example, a site gets 50 for their Domain Authority. That might sound a bit low but what if the competitor sites get lower DA scores? That would still mean that the site with a 50-point DA still outranks the competition as far as keywords, backlinking, and referrals are concerned.
Also, getting a 100 for Domain Authority is practically impossible today unless it is part of corporations like Meta. And even if you are partnered with industry leaders, there is still no assurance that your pages will have a 100% likelihood of always being at the topmost SERP ranks.
So, an attainable goal in learning how to increase Domain Authority and page rank is this: get a score that is always higher than your competitors.