Cold Email Marketing Outreach

So, don’t think that people are no longer checking their emails. In fact, they check their emails even when they are at work. According to Adobe, white-collar workers spend about 2.5 hours of their time checking their emails at work and even more time on work-related emails.

Adobe also reported that some people check their emails before they go to bed in the evening and when they wake up in the morning.

What does this mean to you as a marketer? It means that the B2B cold emails you send to your prospects are highly likely to be seen by your recipients. All you need to do is make sure you use strategies that will entice these people not only to open your emails but also read them.

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