Social Proof

Social proof can get tricky trying to define it, but what you should know about it is that it is a social phenomenon dependent on the notion of normative social influence. That definition is still too wordy and complicated so let us simplify it with a scenario.

Let us say that you are visiting a country. The barrage of new sights and sounds might overwhelm you that you might get disoriented the moment you step foot in that new place.

So, how are you going to fit in? At this point, your brain will look for people to emulate behavior from. By observing how people behave in that situation, your brain can formulate decisions on how best to approach new surroundings and ideas.

In essence, normative social influence is about surviving by doing what everybody else is doing. Social proof in marketing works similarly.

If a person is making a decision whether or not to purchase something, they always look for references. What do others recommend? Is the person recommending that product credible? Can you see them using the product and is it effective? How a person answers these questions is but a simple manifestation of social proof.

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Press Release

Getting a press release article out is one of the best and time-tested strategies to get the public to know more about your brand or company. If you have milestones or special corporate news, the PR is always a standard part of the communication plan.

Back then (and still today), a PR or press release sample could always be found published in the newspaper. It appears formal since it follows a press release writing structure. You’ve surely come across it—an article announcing a new director or launching a product with a photo that looks like a formal gathering with nameplates and guys in business suits. Sounds familiar? That’s an example of a press release.

Today, the Internet and social media are becoming the prime location for reaching out to the public. Through interesting posts and catchy social media content—linking or leading to a PR article is easier and cheaper to do. Digital content can also be enriched with gifs and videos—a great strategy if you’re talking to the younger market.

Now, before you get excited, it’s best to start with the basics of PR.

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